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175. Why Clear Messages Win - Ben Guttmann
Manage episode 394021879 series 2894588
Contenu fourni par Elena Paweta. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Elena Paweta ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In the episode 175 of IDEAS+LEADERS podcast I am speaking with Ben Guttmann about clear and simple messaging in marketing. We are speaking about structuring your message, using Chat GPT, the tools for simplifying your message and making it more attractive.
Ben Guttmann is a marketing entrepreneur and educator. He is the author of “Simply Put: Why Clear Messages Win and How to Design Them”.
Simply Put book link:
https://www.benguttmann.com/simply-put-book
Free Chapter Download:
https://www.benguttmann.com/simply-put-book/download
Ben’s LinkedIn:
https://www.linkedin.com/in/benguttmann/
Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.
207 episodes
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Manage episode 394021879 series 2894588
Contenu fourni par Elena Paweta. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Elena Paweta ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In the episode 175 of IDEAS+LEADERS podcast I am speaking with Ben Guttmann about clear and simple messaging in marketing. We are speaking about structuring your message, using Chat GPT, the tools for simplifying your message and making it more attractive.
Ben Guttmann is a marketing entrepreneur and educator. He is the author of “Simply Put: Why Clear Messages Win and How to Design Them”.
Simply Put book link:
https://www.benguttmann.com/simply-put-book
Free Chapter Download:
https://www.benguttmann.com/simply-put-book/download
Ben’s LinkedIn:
https://www.linkedin.com/in/benguttmann/
Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.
207 episodes
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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