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Measuring Innovation – Analytics for Growth, New Products and Services
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In this episode, guest Amanda Webb of Spiderworking guides us on using Google Analytics and social media data for innovation and growth.
She discusses the transition from Universal Analytics to Google Analytics 4, emphasizing its role in providing crucial insights into website visitors and their behavior.
Amanda illustrates how to use these tools to test market reception of a new product idea, guide content creation, and drive engagement. She also shares how businesses can use these analytics to understand and engage with new audiences.
A valuable listen for business owners and marketers, this episode demonstrates how to leverage free, easily accessible data to boost digital marketing ROI.
Access Amanda’s brilliant, free guide to Google Analytics for Idea Time podcast listeners
Connect with Amanda on LinkedIn
More about Amanda Webb
Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to. Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing. She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse. When she’s not working she loves watching Dr. Who, playing with her cats and watching films.
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