Barrafina Founder: The Genius Who Changed The Way London Eats - Quo Vadis, El Pastor

HUNGRY.

In 2001, the London Food World was pallid, tepid, insipid.

Clotted cream Miserable Meh

Thankfully, two legends CHANGED EVERYTHING.

Sam Hart & Eddie Hart

Swam upstream, zigged against zagging zeitgeist.

Opened an array of spell-binding restaurants

2003 - Fino with genius Nieves
2007 - Barrafina

2012 - Quo Vadis with living-legend and food encyclopaedia, Jeremy Lee

2015- El Pastor

And, more recently, Parillian, Bar Daskall

Ghosts in Quo Vadis, MAD house parties in Manchester, wild techno nights in Mexico city, losing money for 12 years, dogged persistence, the supple art of the perfect host

Proper garrulous n’ gallivanting chinwag this one with Sam Hart

ON THE MENU:

1. **The Art of The Perfect Host:** Mad house parties in Manchester, wild techno nights in Mexico City.

2. **Hospitality is:** “Enjoying other people enjoying the enjoyment you’ve put on.”

3. **How Sam & Crispin Created the World’s Best Nightclub in Mexico City:** “You need good people for a good party.”

4. **Why Nightclubs Are SO DIFFERENT from Restaurants:**
- Nightclubs = constriction + release.
- Restaurants = release, always.

5. **Barrafina’s Secret to Making Customers INSTANTLY RELAXED:** “If your team are having fun, your customers are having fun.”

6. **What Looks Like RELAXED Service Is the TOTAL Opposite:**
- Jimmy Carr: “Don’t rise to your goals, fall to your systems.”

7. **The Genius of Jeremy Lee:** How he turned Quo Vadis around after 12 years of losing money.

8. **The Dogged Persistence Rule:** Always ask yourself, “How can I jump out of bed, excited, in 20 years’ time?”

9. **Why “Culture Is Infectious”:**
- “When it’s infectious, it’s impossible to break.”
- “But it can also be cancerous.”

10. **Economics of Restaurants – Why Barrafina Doesn’t Serve Tea:**
- “Spend per hour is essential.”
- “Turning tables quickly.”

11. **ALWAYS INVEST in What Makes the Customer HAPPY:**
- “There’s a BIG difference between scrimping and being in control.”

12. **The Nefarious Unintended Consequences of Over-Promoting:**
- Crisis of confidence in the team.

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