Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Contenu fourni par Peep Laja. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Peep Laja ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Making the jump to a 'professional CEO' with Maxio's Randy Wootton
Manage episode 342260123 series 2948343
Contenu fourni par Peep Laja. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Peep Laja ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Summary:
This week on How to Win: Randy Wootton, CEO of Maxio, a platform offering subscription and revenue management solutions to SaaS companies. Founded in 2022, Maxio is the product of a merger between SaaSOptics and Chargify, brought together by private equity investment firm Battery Ventures. In this episode, we discuss the challenges of transitioning to a non-founder CEO, how assessing your business honestly is essential, and the idea of competing against non-consumption. I share my thoughts on the benefits of hiring a 'professional CEO' and how developing a core focus builds resilience.
Key Points:
- Randy talks about the merger that formed Maxio (01:11)
- Randy breaks down the art of choosing companies for a merger (04:01)
- I weigh in on the uniqueness of every merger with a quote from Seismic's Doug Winter (06:48)
- Randy talks about the experience of being a 'professional CEO' (08:06)
- I explore the differences between a founder and professional CEO (09:14)
- Randy maps out Maxio's strategy (10:28)
- I lay out some of the key aspects of a successful strategy with a quote from Roger Martin (13:28)
- Randy describes how he shares his strategic vision with his leaders and teams (14:40)
- I break down the V2MOM with a quote from Salesforce's Marc Benioff (16:44)
- How is Maxio going to win? (18:14)
- A quote from Clayton Christensen about his theory of non-consumption (19:36)
- Randy reflects on the importance of understanding client growth stages (21:44)
- I discuss how having a core focus is linked to resilience (24:28)
- What are the strategic trade-offs that Maxio is making? (25:31)
- Wrap up (28:24)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Roger Martin's Playing to Win: How Strategy Really Works
Clayton Christensen's Competing Against Luck: The Story of Innovation and Customer Choice
My Links:
88 episodes
Partager
Manage episode 342260123 series 2948343
Contenu fourni par Peep Laja. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Peep Laja ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Summary:
This week on How to Win: Randy Wootton, CEO of Maxio, a platform offering subscription and revenue management solutions to SaaS companies. Founded in 2022, Maxio is the product of a merger between SaaSOptics and Chargify, brought together by private equity investment firm Battery Ventures. In this episode, we discuss the challenges of transitioning to a non-founder CEO, how assessing your business honestly is essential, and the idea of competing against non-consumption. I share my thoughts on the benefits of hiring a 'professional CEO' and how developing a core focus builds resilience.
Key Points:
- Randy talks about the merger that formed Maxio (01:11)
- Randy breaks down the art of choosing companies for a merger (04:01)
- I weigh in on the uniqueness of every merger with a quote from Seismic's Doug Winter (06:48)
- Randy talks about the experience of being a 'professional CEO' (08:06)
- I explore the differences between a founder and professional CEO (09:14)
- Randy maps out Maxio's strategy (10:28)
- I lay out some of the key aspects of a successful strategy with a quote from Roger Martin (13:28)
- Randy describes how he shares his strategic vision with his leaders and teams (14:40)
- I break down the V2MOM with a quote from Salesforce's Marc Benioff (16:44)
- How is Maxio going to win? (18:14)
- A quote from Clayton Christensen about his theory of non-consumption (19:36)
- Randy reflects on the importance of understanding client growth stages (21:44)
- I discuss how having a core focus is linked to resilience (24:28)
- What are the strategic trade-offs that Maxio is making? (25:31)
- Wrap up (28:24)
Mentioned:
Playing to your strengths and strengthening your brand identity with Seismic's Doug Winter
Roger Martin's Playing to Win: How Strategy Really Works
Clayton Christensen's Competing Against Luck: The Story of Innovation and Customer Choice
My Links:
88 episodes
Alle episoder
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Player FM - Application Podcast
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