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Ep 16 - Beverage Industry Compliance Tips and Tricks
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One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated.
From knowing the difference between a front label and a brand label, to the strict limits on samples to retailers, to Tied House laws and social media. Remaining compliant with the laws of the land is kind of a requirement.
In today's episode we chat with Liz Holtzclaw, one of the nation's foremost authorities on beverage industry compliance. Recorded late last year, she gives us some very practical advice on some of the most common compliance issues including label authorization, advertising rules, social media restrictions, and age gating.
Hang on folks, there may be a few you hadn't thought of. Let's get to it.
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