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The Banality of Nationality
Manage episode 400883676 series 3456457
Contenu fourni par Josh Weiner & Chris Padgett, Josh Weiner, and Chris Padgett. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Josh Weiner & Chris Padgett, Josh Weiner, and Chris Padgett ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Sell the story and people will buy the product, so goes a hallowed principle of marketing. It works so well in advertising that corporations will spend 7 million dollars on a 30-second Super Bowl commercial, peppered up with shilling celebrities, just to sell a donut. And what works for donut companies works for nations. Wrap the story in enough celebrity mythology - let’s call it history - and a nation can sell almost anything: bad deeds become star-spangled reveries, while the supposedly sacred symbols veil the product’s toxic contents.
Join us with our special guest Ricardo Catón, as we ponder the past, from the banal to the just plain bad, and the marketing schemes known as national history.
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