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Crafting a Fintech Narrative: A Dive into PR and Branding with Dana Lihotina
Manage episode 371577529 series 3294101
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In this episode, Zoltan talks with Dana Lihotina - PR & Branding Expert
We're excited to host Dana Lihotina, a seasoned PR and branding expert with an impressive background in the fintech industry. With experiences ranging from securing a massive 3.3M EUR funding for a startup to launching a unique fintech-fashion venture, Dana's journey is filled with insights and lessons for all.
Join us as Dana discusses her attraction to the dynamic world of fintech, her experiences working with startups and established organizations, and how she managed to secure significant funding for a startup project while living in Spain.
We also delve into the intersection of Japanese minimalism, bold street-style culture, and the world of payments, exploring how these inspirations influenced the ethos of the Noda London brand - Noda's very own fashion venture.
As a committed advocate for gender equality in the fintech sector and a member of Women in Open Banking, Dana shares her perspective on the unique challenges and opportunities for women in the industry. She reflects on her experiences from the empowering "Women with Wings: the Power of Female Angel Investors & VCs" side-event by TechChill and shares her thoughts on how women can shape the future of fintech and open banking.
Tune in for an enlightening conversation with Dana Lihotina as she shares her expert advice for aspiring women professionals looking to make their mark in the fintech industry.
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