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How to scale influencer marketing

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Manage episode 454873658 series 3236021
Contenu fourni par Singular. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Singular ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

How do you scale influencer marketing?

In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators.

She's also a former PR and marketing specialist with L'Oreal.

Yulia shares her journey from L'Oreal to building influencer programs for various mobile apps.

Listen to learn how to scale influencer marketing to eight figures, hear about the evolution of the space, and and get Yuliya's top tips for verticals including beauty, health, fitness, retail, tech, gaming, and more. This is a must-listen for performance marketers looking to leverage influencer marketing as a strong growth engine.

00:00 Introduction to Influencer Marketing

01:36 The Early Days of Influencer Marketing

05:16 Evolution and Current Trends

09:13 Scaling Influencer Marketing Programs

15:49 Measuring Success in Influencer Marketing

20:03 Final Thoughts on Scaling and Measurement

20:51 The Realities of Influencer Marketing

22:26 Rapid Fire Tips for Key Verticals

22:32 Beauty Industry Insights

24:10 Fitness and Health Strategies

26:55 Tech and Gadgets Recommendations

27:46 Travel and Hospitality Tips

29:53 Gaming Community Building

30:55 Parenting and Family Influencer Ethics

33:04 FinTech and Financial Services Caution

34:22 Entertainment and Media Storytelling

35:44 Conclusion and Final Thoughts

  continue reading

142 episodes

Artwork
iconPartager
 
Manage episode 454873658 series 3236021
Contenu fourni par Singular. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Singular ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

How do you scale influencer marketing?

In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators.

She's also a former PR and marketing specialist with L'Oreal.

Yulia shares her journey from L'Oreal to building influencer programs for various mobile apps.

Listen to learn how to scale influencer marketing to eight figures, hear about the evolution of the space, and and get Yuliya's top tips for verticals including beauty, health, fitness, retail, tech, gaming, and more. This is a must-listen for performance marketers looking to leverage influencer marketing as a strong growth engine.

00:00 Introduction to Influencer Marketing

01:36 The Early Days of Influencer Marketing

05:16 Evolution and Current Trends

09:13 Scaling Influencer Marketing Programs

15:49 Measuring Success in Influencer Marketing

20:03 Final Thoughts on Scaling and Measurement

20:51 The Realities of Influencer Marketing

22:26 Rapid Fire Tips for Key Verticals

22:32 Beauty Industry Insights

24:10 Fitness and Health Strategies

26:55 Tech and Gadgets Recommendations

27:46 Travel and Hospitality Tips

29:53 Gaming Community Building

30:55 Parenting and Family Influencer Ethics

33:04 FinTech and Financial Services Caution

34:22 Entertainment and Media Storytelling

35:44 Conclusion and Final Thoughts

  continue reading

142 episodes

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