Artwork

Contenu fourni par Ryan Koral. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ryan Koral ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !

391. Using Short Form Video to Attract Video Clients with Austin Falter

41:11
 
Partager
 

Manage episode 425283457 series 1612052
Contenu fourni par Ryan Koral. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ryan Koral ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice.

Key Takeaways
  • Niching down can significantly enhance your expertise and the quality of service you provide.
  • Organic content is crucial for long-term growth, especially in niche markets.
  • Balancing personal interests with professional goals can create a more relatable and engaging brand.
  • Understanding your audience deeply can lead to more effective and tailored content strategies.
About Austin Falter

Austin is a GenZ business owner, a TEDx Speaker, a content creator and video agency owner. He helps Doctors and Health coaches grow using shortform video and video podcasts... His own social media has been the greatest marketing channel for his agency next to word of mouth!

In This Episode
  • [00:00] Welcome to the show!
  • [03:20] Meet Austin Falter
  • [06:40] Developing A Niche
  • [13:40] Marketing In A Video Business
  • [27:14] Tactics For New Clients
  • [32:36] How Having a Niche Helps
  • [39:08] Connect with Austin
  • [40:03] Outro
Quotes

"I realized how unproductive having a general audience is... I need to really figure out who I want to serve."

"If you're frustrated in your video business, it's probably because you aren't an expert."

"When you present your offer to a specific group, it becomes easier to create packages that really serve them."

"Organic content is a long-term game, but it's worth it when you start seeing consistent engagement and leads."

"The more I've leaned into my niche, the more confidence I'm gaining in the choice to go niche."

Guest Links

7 Viral Video Types for Social Media Brands

Find Austin Falter online

Follow Austin Falter on Instagram | Facebook | TikTok

Links

Download the PDF resource guide to Unlock the Power of AI

Join the Grow Your Video Business Facebook Group

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

  continue reading

408 episodes

Artwork
iconPartager
 
Manage episode 425283457 series 1612052
Contenu fourni par Ryan Koral. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ryan Koral ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice.

Key Takeaways
  • Niching down can significantly enhance your expertise and the quality of service you provide.
  • Organic content is crucial for long-term growth, especially in niche markets.
  • Balancing personal interests with professional goals can create a more relatable and engaging brand.
  • Understanding your audience deeply can lead to more effective and tailored content strategies.
About Austin Falter

Austin is a GenZ business owner, a TEDx Speaker, a content creator and video agency owner. He helps Doctors and Health coaches grow using shortform video and video podcasts... His own social media has been the greatest marketing channel for his agency next to word of mouth!

In This Episode
  • [00:00] Welcome to the show!
  • [03:20] Meet Austin Falter
  • [06:40] Developing A Niche
  • [13:40] Marketing In A Video Business
  • [27:14] Tactics For New Clients
  • [32:36] How Having a Niche Helps
  • [39:08] Connect with Austin
  • [40:03] Outro
Quotes

"I realized how unproductive having a general audience is... I need to really figure out who I want to serve."

"If you're frustrated in your video business, it's probably because you aren't an expert."

"When you present your offer to a specific group, it becomes easier to create packages that really serve them."

"Organic content is a long-term game, but it's worth it when you start seeing consistent engagement and leads."

"The more I've leaned into my niche, the more confidence I'm gaining in the choice to go niche."

Guest Links

7 Viral Video Types for Social Media Brands

Find Austin Falter online

Follow Austin Falter on Instagram | Facebook | TikTok

Links

Download the PDF resource guide to Unlock the Power of AI

Join the Grow Your Video Business Facebook Group

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

  continue reading

408 episodes

Tous les épisodes

×
 
Loading …

Bienvenue sur Lecteur FM!

Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.

 

Guide de référence rapide