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Driving Bottom-Line Growth Through Sales Enablement and GTM Strategies with Laura Fu
Manage episode 385255901 series 3484020
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Laura Fu is the VP of Revenue Operations & Productivity at Olo. A leading open SaaS platform for restaurants that enables hospitality at every touchpoint. Laura is currently building a GTM strategy and operational roadmap to help Olo get to $1B in revenue by developing frameworks that support organizational structure, goal setting, sales, customer growth, customer type and channel strategy in partnership with the CRO.
Prior to Olo, Laura held key positions in Kong and Sprinklr spearheading the GTM operations and enablement.
The latest episode of The Go-To-Masters Show features Laura, where we discuss:
- Transitioning from the sales training and enablement side to the Ops side and how enablement strategy complements operational goals.
- Key areas of focus in enablement
- Building an effective yet scalable sales process & team across the GTM functions
- Creating incentive plans that are not only effective but also benchmarked for success
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