It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Fundraising During an Election Year: What Nonprofits Need to Know in 2024
MP3•Maison d'episode
Manage episode 414115464 series 2388146
Contenu fourni par Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
It’s hard to miss the fact that 2024 is an election year. The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker about what nonprofits can expect. Organizations often fear that political giving will impact their fundraising; however, studies show this simply doesn’t happen. Instead, nonprofits should adjust their timing and approach to campaigns based on the political climate. Ricker highlights the need for nonprofits to stay agile and responsive to changing advertising policies in terms of ad content, imagery, and cost. He also stresses the power of data to inform how nonprofits address local and national issues in their fundraising. Finally, he emphasizes that while it’s important to be aware of the election, organizations should stay focused on advancing their mission and engaging their donors.
…
continue reading
184 episodes
MP3•Maison d'episode
Manage episode 414115464 series 2388146
Contenu fourni par Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
It’s hard to miss the fact that 2024 is an election year. The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker about what nonprofits can expect. Organizations often fear that political giving will impact their fundraising; however, studies show this simply doesn’t happen. Instead, nonprofits should adjust their timing and approach to campaigns based on the political climate. Ricker highlights the need for nonprofits to stay agile and responsive to changing advertising policies in terms of ad content, imagery, and cost. He also stresses the power of data to inform how nonprofits address local and national issues in their fundraising. Finally, he emphasizes that while it’s important to be aware of the election, organizations should stay focused on advancing their mission and engaging their donors.
…
continue reading
184 episodes
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