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Fundraising in the Gaming Space
Manage episode 384690086 series 2976770
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In this episode, we’re delighted to be talking to Cure Cancer’s Head of Gaming and Streaming, Shane Bailey, about the immense potential gaming has as a fundraising strategy.
Head of Gaming and Streaming is not a job title many people would associate with the non-profit sector. However, Shane has worked in this role for the past two years demonstrating that there is huge opportunity for non-profits to engage new audiences and raise significant funds - if they interact sincerely with the gaming community.
In just four years, since they ventured into gaming and streaming, Cure Cancer’s fundraising revenue has dramatically increased from 0% to on track for 20% this financial year! Listen in as Shane explains how a non-profit can make gaming a viable fundraising stream, and shares his own journey into this space.
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