Grief, Panic Attacks, and Making Her First Million: Alexa Suter Isn't Afraid to Go There

Girlboss Radio

This episode is brought to you by Huha.

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This conversation is unlike any other we’ve had on Girlboss Radio. It’s raw, it’s vulnerable, and it’s quite emotional. We talk about addiction, depression, and PTSD. If your heart is feeling up for it, we hope Alexa’s story will help you feel less alone—if not, save this for when you’re ready.

If you believe you need to have it all figured out from day one, you’ll want to hear from this week’s guest, Alexa Suter, the founder of Huha, a brand of breathable, ultra-comfy underwear made from mineral and tree-derived fibers.

Alexa has always felt like she was unhireable. She thought she was too emotionally unstable to sustain a 9-5 job. And this unshakeable feeling shaped her entrepreneurial journey. She never even had a full-time job and knew early on that a traditional career path was not in the cards.

In this episode, Alexa shares her journey dealing with grief and its profound impact on her career, reflecting on how those challenging moments shaped her perspective as a leader. She opens up about the personal work she did to navigate her Dark Night of the Soul and the moment she made her first million—and had a mental breakdown. Through navigating hardship, she turned her experiences into fuel for her entrepreneurial spirit.

Now, as the head of a multi-million dollar company, Alexa truly embodies resilience and authenticity. She shows us that embracing vulnerability can spark incredible growth and success.

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