From Fashion Editor to Beauty Brand Founder with Saie's Laney Crowell

Girlboss Radio

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"I'm incredibly persistent. And I have a pretty high threshold for being uncomfortable. And that's definitely what I credit my success with," says Laney Crowell, who founded the natural, clean beauty brand Saie, which is a Sephora staple and viral sensation.

But Laney never thought she'd start a beauty brand. She was the assistant beauty editor at Lucky magazine (and also had stints at ELLE and StyleCaster), she went through seven rounds of interviews (!!!) to be Anna Wintour's assistant, and then started her own blog, The Moment.

Saie Beauty was born out of her modest but loyal following and has grown into a clean-beauty darling.

The brand has nearly tripled its business in the US from 2022 to 2023, and in 2023, Saie’s social community grew 134% year-over-year. Plus, there are more than 2,000 ingredients Saie refuses to use in their products.

On today's episode, Laney talks about the importance of action (even if you don't have all the answers yet), whether or not she experiences imposter syndrome (the answer might surprise you) and why we should all have "expanders" in our career.

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