Danielle Alvarez, Founder of Multicultural PR Agency The Bonita Project

Girl Behind The Hustle

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4+ y ago 55:10

M4A•Maison d'episode

What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decided to create a new standard. The Bonita Project represents clients across the beauty and fashion industry such as Botanika, Kinko, Honey Baby Naturals, Gracious Om, Kubra Kay, Stitch Lab Listen in as we discuss how serving can open doors, how to know when you’re ready for PR management and the answer to the question “What brands should do with planned campaigns/releases at this time”?

Here's how you can connect with Danielle Alvarez and The Bonita Project The Bonita Project | Instagram |

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