E9-B2B Using Buying Signals to Shorten a Sales Close

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

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6+ y ago 8:51

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In this episode, Neil discusses something that every B2B salesperson experiences – whether they’re selling to the hair, beauty or body industry. What’s that? Buying signals. And if they’re read and handled correctly, they can significantly shorten your sales process and take you from a sales presentation straight to a close, in a comfortable and respectful way.

In this episode you’ll learn:

A clear definition of what’s a buying signal
How most sales people respond to a buying signal, with an answer (and nothing else)
How to respond to the sample buying signal, “How long does it take for delivery?”
Neil shares two typical examples, of how answering the client’s question doesn’t necessarily progress the sale
Learn how to respond with a polite and respectful question – one that will unveil what your buying is really thinking
Exactly when to deliver your answer
How to attach a trial close, to gain acceptance
Examples of trial closes that help you gain more information

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47 episodes

#Business #Neil Osborne | The Sales Catalyst #B2B Expos