E1: B2B Expos: Why Are You Exhibiting, What’s Your Purpose?

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

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6y ago 15:03

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Neil starts the expo journey by sharing some of his personal expo encounters and a powerful learning experience, from one of the world’s top brands. A lot of companies claim that expos are different these days – they’re no longer about selling – but that’s not always the case. Neil talks about the exhibitors who do best and what they do to ensure they build a successful exhibition, right from the start. Want a hint? Having clarity around your purpose, is the key.

In this episode you’ll learn:

Ideas to improve your financial return and sales team’s motivation
An experience - Salon International in London TIGI & Toni & Guy
Three types of exhibitors
- Sellers
- Promoters
- Brand Builders
The power of knowing your purpose
Clarity for your sales team
Presenting your USP
Training your staff prior to the expo
Make it easy for people to buy

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47 episodes

#Business #Neil Osborne | The Sales Catalyst #B2B Expos