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PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market
Manage episode 287914215 series 2897959
Contenu fourni par Gen ZEOs Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gen ZEOs Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
It’s certainly a strange time to be discussing the luxury market. With record unemployment, economic contractions and a worldwide pandemic on our hands, it’s hard to imagine many consumers using their disposable income on luxury products. However, Generation Z (who are predicted to be 10-15% of total luxury consumers by 2025 according to Bain and Co.) is using this time to exert their influence on what exactly it means to be a luxury brand. In this episode, I sit down with Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM to discuss how Gen Z is reshaping the luxury market, what it really means to be a luxury brand, and how Gen Z’s interest in luxury goods has created a booming secondhand market.
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5 episodes
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Manage episode 287914215 series 2897959
Contenu fourni par Gen ZEOs Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gen ZEOs Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
It’s certainly a strange time to be discussing the luxury market. With record unemployment, economic contractions and a worldwide pandemic on our hands, it’s hard to imagine many consumers using their disposable income on luxury products. However, Generation Z (who are predicted to be 10-15% of total luxury consumers by 2025 according to Bain and Co.) is using this time to exert their influence on what exactly it means to be a luxury brand. In this episode, I sit down with Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM to discuss how Gen Z is reshaping the luxury market, what it really means to be a luxury brand, and how Gen Z’s interest in luxury goods has created a booming secondhand market.
…
continue reading
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continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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