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046: Jay Baer on Creating a Memorable Brand with Word of Mouth
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On this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast.
For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin.
Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help businesses clone their customers. He is also a 7th generation entrepreneur, who has founded five multi-million dollar companies.
Jay is also the President of Convince & Convert, an advisory firm firm that works with the world’s most iconic brands such as The United Nations, 3M, and Hilton.
A New York Times bestselling author, Jay has written six best-selling books, including: Youtility, and Hug Your Haters – which we discussed during his previous visit to Gen X Amplified on episode #027.
On this episode we chat about why brands (both business and personal) embracing the power of “word of mouth” as an intentional strategy, which is the premise of his latest book, Talk Triggers, co-written with Daniel Lemin.
Key Takeaways:- That 50% of all purchases are influenced by word of mouth, up to 90% for B2B
- A talk trigger is defined a strategic operational decision that compels word of mouth
- Hear various examples and case studies of brands that have very memorable talk triggers
- Who is Goldie Chan and what is one of her very visible and “colorful” talk triggers?
- How to motivate your customers to become “volunteer” marketers for your brand
- What is the 6-step process and framework to build a compelling talk trigger?
- Why being and adequate and competent is not enough for brands today
- How Jay and Daniel incorporated their very own ‘talk trigger’ for the book
- And so much more!
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