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Balancing Growth and Responsibility: Ryan McCarthy on BCLC’s Award-Winning Player Health Initiatives
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These are heady times for the British Columbia Lottery Corporation. Just weeks after hosting its annual New Horizons in Safer Gambling conference, BCLC was awarded the Best Flagship Responsible Gaming Award – Level 4 in Paris at the World Lottery Association’s annual global summit. So, we invited the corp’s director of player health, Ryan McCarthy to make his return to the Gaming News Canada Show.
McCarthy, who joined BCLC in August 2022, spoke about the recognition by the WLA, and his three key takeaways from the latest New Horizons conference. Highlighted was a keynote address by Dr. Shawn DuBravac on Gambling on the Safer Side: A Different Approach to Creating Competitive Advantage. He also dug into the continued changes around responsible gaming involving not only BCLC, but other provincial lottery and gaming corporations, operators, regulators and, of course, players. For BCLC, that includes its highly acclaimed GameSense initiative which is also used by operators including MGM Resorts and BetMGM.
Our conversation not surprisingly included a segment on artificial intelligence. We also asked McCarthy about the collaboration between player health advocates, revenue teams and others within BCLC to maintain balance between growing the business and prioritizing protecting customers.
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