Mettez-vous hors ligne avec l'application Player FM !
To click or not to click: can we trust sponsored search results? | with Maarten Janssen
Manage episode 411347629 series 3344349
In this episode, our guest Maarten Janssen helps us to explore the field of consumer (online) search. We discuss why economists are particularly interested in this topic and explore the reliability and dynamics of sponsored search results, uncovering the nuances and implications of these prevalent online phenomena. The insights from Maarten’s research (which he conducted together with Thomas Jungbauer, Marcel Preuss and Cole Williams on one paper and with Eeva Mauring on another paper) shed light on the complex interplay between consumer behaviour, search algorithms, and market dynamics.
Maarten Janssen is Professor of Microeconomics at the University of Vienna. In addition to his role at the University, he is a fellow of the Centre for Economic Policy Research, a member of the Royal Holland Society of Sciences and Humanities, a research associate at the Centre for European Economic Research (ZEW), and an academic affiliate at CEG Europe. Apart from consumer search, his research focusses on auctions and markets with asymmetric information. For more information about Maarten's work and to read his papers, visit his homepage here and check out his paper on sponsored search positions.
94 episodes
Manage episode 411347629 series 3344349
In this episode, our guest Maarten Janssen helps us to explore the field of consumer (online) search. We discuss why economists are particularly interested in this topic and explore the reliability and dynamics of sponsored search results, uncovering the nuances and implications of these prevalent online phenomena. The insights from Maarten’s research (which he conducted together with Thomas Jungbauer, Marcel Preuss and Cole Williams on one paper and with Eeva Mauring on another paper) shed light on the complex interplay between consumer behaviour, search algorithms, and market dynamics.
Maarten Janssen is Professor of Microeconomics at the University of Vienna. In addition to his role at the University, he is a fellow of the Centre for Economic Policy Research, a member of the Royal Holland Society of Sciences and Humanities, a research associate at the Centre for European Economic Research (ZEW), and an academic affiliate at CEG Europe. Apart from consumer search, his research focusses on auctions and markets with asymmetric information. For more information about Maarten's work and to read his papers, visit his homepage here and check out his paper on sponsored search positions.
94 episodes
Semua episode
×Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.