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Building Brands That Last: Unearthing Emotional Worth & Customer Perception
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Building Brands That Last: Unearthing Emotional Worth & Customer Perception
AIA CES program ID: GMG.0021
Approved LUs: .25 LU|Elective
Prerequisites: None
Program level: Entry
Advance learner preparation: None
Welcome to the Build Your Brand podcast, hosted by Jeff Echols. In this episode, we examine the concept of value versus price and how it influences customer perceptions. Jeff shares a personal anecdote about baseball cards and the emotional value attached to them, illustrating how nostalgia and personal experiences can impact the perceived worth of a product or service. Drawing parallels to Southwest Airlines, a renowned brand, we learn how they've focused on delivering value to customers, rather than simply competing on price. By understanding what customers truly value and making strategic business decisions, Southwest has achieved profitability and sustained success in the airline industry. Tune in to gain insights into the importance of empathy, customer-centricity, and evolving your business model to align with customer needs. Discover how you can differentiate your brand and build long-term success by providing genuine value.
Learning Objectives
- Understand the concept of value versus price and the importance of customer perception in determining value.
- Analyze the impact of emotional components in customer valuation.
- Identify the drawbacks of competing solely on price and the challenges associated with that business model, considering factors such as profitability, scale, efficiency, and differentiation.
- Evaluate the importance of understanding customer needs and preferences.
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AIA CES Provider statement
Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES ([email protected] or (800) AIA 3837, Option 3).
This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.
AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
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