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From Lawyer to Lead Gen Queen - Liana Ling, CEO of AdSkills, Meta Ads Expert
Manage episode 432683067 series 3579283
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Liana Ling - the Lead Gen Queen and CEO of AdSkills - is an expert of Meta Ads specializing in helping coaches and info product sellers drive down their Cost Per Lead (CPL).
Her path to AdSkills was one that many marketers unknowingly take. She was seeing great results with her approach, which led to her getting international recognition for sharing her insights in front of larger communities. Her peers saw her outperform standard methods, which increased her thought leadership in front of broader audiences and ultimately landed her the CEO role at AdSkills.
Marketers come from various backgrounds, but a lawyer turned marketer isn’t something you see every day. Liana’s transition from legal to lead gen started during her legal career, as she worked for a boutique firm that required everyone to wear many hats. This led her to the conclusion that she needed to be her own boss, as working for someone else was driving her crazy. Her true entrepreneurial beginning was when she bought a digital marketing franchise, which ended up being the right move, as with a franchise you inherit their existing systems and structures - things that are highly time consuming to build from scratch.
Finding her niche in Meta Ads was quite the journey. She started out doing a lot of work with many platforms, until figuring out a winning advantage in Meta by truly understanding the inner workings of the platform. This became a hot topic soon, as getting ROI from social media is notoriously difficult when selling B2B - especially outside of the LinkedIn ethos. When entering a new market, Liana suggests that you find the top performers within that vertical and make it your mission to talk to them. Whether that means grabbing a coffee, meeting over Zoom or producing a podcast episode together, the network and knowledge you’ll gain will do wonders in making you the easy choice for your potential buyers.
Tune in to the full episode to hear more on how Liana Ling became the Lead Gen Queen!
HIGHLIGHTS:
0:00 Intro
1:12 From $30 to $5 CPL
4:34 How Liana became CEO
8:21 Lawyer to Lead Gen Queen
15:23 Up your pricing and find your gimmick
19:33 Should your business use Meta?
24:59 What works on Facebook in 2024
Connect with Liana - https://www.linkedin.com/in/lianaling/
Connect with Mikael - www.linkedin.com/in/mikaeldia/
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