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The Myths and Science of Fundraising
Manage episode 303994301 series 1127916
One of the world’s top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart’s Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers.
A key goal in our donor engagement is tell the donor’s story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience.
Dr. James has a new book series out that explores these concepts. You can find out more at:
104 episodes
Manage episode 303994301 series 1127916
One of the world’s top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart’s Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers.
A key goal in our donor engagement is tell the donor’s story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience.
Dr. James has a new book series out that explores these concepts. You can find out more at:
104 episodes
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