Mastering Email Marketing Frustrated By Your Marketing? podcast

9M ago 30:10

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Email campaigns might not be the latest trend in marketing, but they continue to be one of the best. In this episode, Jim and Madison discuss the ins and outs of email marketing and how it can be a major asset to any brand looking to grow.

Whether the purpose is to inform, persuade, or excite, emails can serve as a reminder to customers in a variety of ways. And even if people don’t take the time to read them thoroughly, they’ll ultimately help your business stand out among the rest. Yet, as Jim and Madison note, there is an art behind email marketing. From well-written subject lines to carefully crafted email lists, mastering email marketing isn’t as easy as simply pressing ‘send all.’

Key Moments From This Episode:

00:47 - SkyeLine’s marketing improvements (listening to our own advice)
01:30 - Why email marketing is for everyone
01:53 - What exactly is email marketing?
03:10 - Mailchimp and other email marketing options
04:25 - If it’s going to be spam, make it good
05:49 - How even unopened emails can open new doors
06:13 - The importance of subject lines
08:29 - The basics of building an email list
10:37 - Adding email signups to websites
12:49 - Starting an email list from scratch
13:53 - Jim’s experience with buying email lists
16:31 - How emails can boost ROI
18:34 - Generational feelings towards emails
23:29 - Our success stories with clients
26:37 - Madison’s book updates

Thank you for tuning in, and don’t forget to subscribe!

Watch This Episode On YouTube: https://youtu.be/kRnvhWXZYlc

29 episodes