Episode 7: Joe Favorito, Strategic Media Consultant & Founder, Sports Marketing & PR Roundup

Front Office Exchange

Welcome to Episode 7 of the Front Office Exchange podcast, featuring Joe Favorito. Joe is a podcaster, professor, author and all-around media and marketing guru, and tens of thousands of sports business professionals subscribe to his Sports Marketing and PR Pros LinkedIn group and weekly e-newsletter. I met Joe back in 2008 when he and I were charged with the small task of trying to publicize international baseball's push to return the sport to the Olympic Games. I was also running media and public relations for USA Baseball at the time, and while I thought I knew a thing or two about PR, Joe ran circles around me. Watching him work with the national press while also crafting our message was really impressive. Joe hasn't always been a go-to strategic media consultant, however - he was a rising star in the sports PR game right out of school, and even as a young SID, it was clear that he understood the power of networking and building relationships. He quickly rose to become the youngest head of PR in the NBA with the 76ers, and that led to senior media roles with the USTA and the New York Knicks. Joe has seen it all in sports marketing and PR at this point, and despite being busy with clients, he still finds time to pour back into the industry by pumping out his newsletter and by both teaching a class and leading the CUSP Podcast for the Columbia University Sports Management Program, where he is now in his 11th year on faculty. Big thanks both to Joe and to you for listening. For show notes, past episodes and more, please visit us at www.frontofficeexchange.com, on Facebook at Front Office Exchange and on Twitter at @frontofficeexch. Please also feel free to reach out to me directly at [e-mail] and on Twitter at @jakefehling. This and past episodes of Front Office Exchange available on iTunes and SoundCloud, among other places, and I encourage you to subscribe, share episodes, rate them, add comments, and suggest ideas for future guests.