031: How AI and Inclusive Branding & Website Design Can Transform Your Business

Freedom Filled Life with Bucketlist Bombshells

In this episode, we’re joined by Hannah Ryu and Veronica Shelton, the inspiring co-founders of Oak Theory, a thriving design studio that specializes in UX/UI, web, and application design. As women of color and leaders in the tech space, Hannah and Veronica are passionate about breaking stereotypes, fostering diversity, and redefining what representation looks like in the design industry.

Hannah and Veronica take us through their journey of building Oak Theory, emphasizing the importance of a strong partnership, empathy, and shared vision. They discuss how strategic UX/UI design can directly impact business growth, sharing valuable insights on creating user-centered designs that drive key business metrics and elevate client experiences.

The conversation also explores the transformative role of AI in the design industry. From tools like Figma and Photoshop to AI-driven approaches that foster inclusivity, Hannah and Veronica reveal how they integrate cutting-edge technology while ensuring that diversity and representation remain at the forefront.

As we wrap up, they share empowering advice for women in business—standing up for inclusivity, managing professional relationships with respect, and embracing uniqueness in leadership roles. Whether you’re a female entrepreneur, a designer, or simply interested in tech and inclusivity, this episode offers a blend of practical design strategies and inspiring lessons in representation.

Tune in to hear from the trailblazers behind Oak Theory and learn how UX/UI can transform your business while making a positive impact in the tech world.

Connect with Hannah & Veronica:

• www.oaktheory.co

• https://www.instagram.com/oaktheory.co

• https://www.linkedin.com/company/oaktheory/

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