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112. Scaling Success: Beth DeGraffenreid's Journey from Suburbs to City Center in OKC
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- From Suburbs to City Center: Discover how Beth DeGraffenreid, founder of Essential Offices, transitioned her coworking business from the suburbs to the bustling heart of Oklahoma City.
- Evolving with the Times: Beth shares her journey of continuously adapting Essential Offices' business model and revenue streams to meet changing market demands and economic challenges.
- Community and Hospitality: Learn about Beth’s commitment to creating a welcoming environment that makes clients look good in front of their customers, a strategy that has led to high retention and long-term relationships.
- Strategic Growth: Explore the strategic moves Beth made, including building new spaces, rebranding, and enhancing service offerings, to expand and strengthen Essential Offices' presence.
- Personal Insights: Get a glimpse into Beth’s personal life, balancing her role as a business leader with being a grandmother and caretaker, all while maintaining her passion for coworking.
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