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#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon
Manage episode 429466712 series 3587007
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In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.
Chapitres
1. Introduction (00:00:00)
2. The importance of Google ads Premier Partnership in 2024 (00:01:28)
3. How to play the game when Google push's certain products (00:02:47)
4. How to work for the client's benefit whilst balancing the interests of Google (00:04:53)
5. Evolution to grow new accounts - tips & tricks to optimise Google Ads and manage performance (00:09:00)
6. Investing in brand keywords - optimising cost of brand visibility (00:11:31)
7. Campaign structure and fundamentals (00:13:00)
8. Auditing process for new Google Ads accounts (00:16:36)
9. Are Google Ads profitable and measuring profitability of campaigns (00:18:15)
10. Working without data privacy restrictions in the US and could this change in the future? (00:19:03)
11. Social and other alternatives to Google Ads and their performance (00:19:53)
12. Inventory outside of search and allocating budgets to video and display campaigns (00:21:07)
13. Strategies to optimise campaigns and growth tactics using Google Ads (00:22:57)
14. The future evolution of SERPS and impact on serving ads (00:30:36)
15. Agency and customer dissatisfaction of transitioning to GA4 (00:33:58)
16. Regulating agencies - the importance of the code of ethics and its relation between agencies and client relationships (00:36:10)
17. Should agency kickbacks from Microsoft, meta and Google be allowed? (00:41:53)
18. How to talk to Google reps & tips to get more out of them (00:42:58)
19. Google reaching its tipping point as the US Department of Justice lawsuit (00:44:14)
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