How Much is Your Social Media Following Worth When Your Agent Wants Access?

First Responder Realtor | Connor with Honor | Defending Your Real Estate Interests with Integrity, Expertise, and Dedication Since 1998

In today’s real estate market, social media plays a significant role in marketing and selling homes. However, have you ever stopped to consider the real value of your social media network when your real estate agent asks for access to it? In this episode, we dive deep into this overlooked topic that every seller in Santa Clarita—and beyond—needs to understand.

We explore critical questions like:

• What is your social media following worth to a real estate agent?
• How can leveraging your personal network benefit your agent more than you?
• Should you negotiate compensation or additional services for granting access to your network?
• What are the privacy risks and social implications of advertising your home through personal accounts?

Sellers often don't realize that their network of friends, family, and connections is a valuable marketing asset. When agents request to use your social media for promoting your listing, it could end up advertising their brand more than your home. As a seller, you need to assess whether giving away this free exposure aligns with your goals—and if not, how to protect your assets.

We’ll also cover alternatives to sharing your social media and the key marketing strategies every agent should already have in place. From professional MLS listings and digital advertising campaigns to an agent's existing social media accounts, there are plenty of ways to market your home without tapping into your personal life.

By the end of this episode, you’ll have a clear understanding of how to navigate these conversations with your real estate agent and how to protect your privacy while maximizing the sale of your home. Whether you're selling your first property or your fifth, this episode provides actionable insights for Santa Clarita sellers.

Tune in and make sure your interests are front and center during your home-selling journey. Your social media is an asset—don’t undervalue it.

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From first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.
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