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57: Pete Grett, CEO & Founder of the BlackRock Group
Manage episode 416298177 series 3234577
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Show Notes & Links: https://parisvega.com/57-pete-grett-blackrock-group/
Pete Grett, founder and CEO of the BlackRock Group, shares his experience of acquiring his first customers in the supply chain logistics industry.
He emphasizes the importance of nurturing relationships and leveraging social media platforms like LinkedIn to stay connected with potential customers. Pete also discusses his content marketing strategy, which involves using AI tools to create and distribute engaging content.
He highlights the significance of balancing digital scalability with personal human interaction in service-based businesses. Pete recommends books for entrepreneurs.
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