Audience Mapping, The Niche Filmmaker’s Secret Weapon

Filmmaker Freedom

So, you’ve chosen the perfect niche for your films. And you’ve done the research to ensure it can support you financially. Now what?

Well, one option is to just start making films and marketing yourself.

Just taking those two prerequisite steps—finding and validating your niche—puts you ahead of 95% of other indie filmmakers in terms of building a sustainable business around your work.

But I’d be remiss if I didn’t share the final piece to this niche puzzle—one that’ll help you create and communicate in such magnetic, compelling ways that when you release a new film, the folks in your niche won’t be able to whip out their wallets fast enough.

It’s a technique called “audience mapping,” and it’ll be your secret weapon for creating content and telling stories that are so specific, so emotionally-resonant, and so custom-tailored to your niche, that people will feel like you’re reading their minds.

They’ll feel connected to you and your work in ways that most filmmakers never experience. It’s that connection that opens the door to creating true fans, and building a sustainable long term business around films you care about.

That, my friend, the power of an audience map, and you’re about to learn exactly how to create one of your own.

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Thanks for listening, and I'll see you next time!

-Rob Hardy