Lessons in Failure: “I had Lady Gaga wearing my clothes!” with Mid-Day Squares’ Lezlie Karls (Part 1)

Female Startup Club

Hello! It’s Doone here, your host and hype girl.

I am so excited to bring you this special mini-series on the pod that is centred around failure. The next three weeks we are going to be diving in and reflecting on some of our favourite episodes that are all about embracing failure and turning it into your greatest asset - because we’ve all been there. Failing is literally just part of the journey whether we like it or not.

For the final episode of the three-part series, I'm joined by the co-founder of Mid-Day Squares, Lezlie Karls. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.

In this episode we’re talking about a solid 10/10 sampling program they launched with overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.

If you have a story to share all around failure, we would love for you to share it in our Facebook Group. Come in, join us, and be a part of the conversation.

Alrighty! Let’s dive in. This is Lezlie for Female Startup Club.

LINKS WE MENTION:

Mid-day Squares Instagram

Lezlie's Instagram

Lezlie's LinkedIn

Female Startup Club - Ecommerce Fundamentals

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Join our tool and private community for small business owners, Majic [formerly known as Hype Club]

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