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Contenu fourni par Event Industry News. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Event Industry News ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Transition: How working in B2B events has evolved
Manage episode 405363837 series 2967210
Contenu fourni par Event Industry News. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Event Industry News ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.
Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
334 episodes
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Manage episode 405363837 series 2967210
Contenu fourni par Event Industry News. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Event Industry News ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.
Terrapinn is a global Business to Business events company with a mix of exhibitions and tradeshows in its portfolio, the largest of which sees 40,000 registered attendees and 500/600 exhibitors, big events with content being the main focus.
Reflecting on Sharon’s experiences, this episode explores how working in B2B events has evolved. Do the fundamentals remain the same or is the approach to engage target demographics different from even 10 years ago?
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
334 episodes
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Similaire à Event Industry News Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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