EP002: Nate Lagos | VP of Marketing | Original Grain

Equation of Excellence

Summary

In this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to Black Friday and Cyber Monday promotions, the gifting strategy for his brand, and the success of YouTube as an acquisition channel. He highlights the importance of high-quality creative and the impact it has on advertising performance. Nate also discusses his focus on online sales and the structure of his Facebook campaigns. In this conversation, Rabah and Nate Lagos discuss various topics including the best MLB pitcher ever, getting involved with Original Grain, where to buy Original Grain watches, Nate's Twitter handle and site consulting, Nate's marketing business, and a podcast brought to you by firmatcommerce.com.

Takeaways

Mariano Rivera is considered the best MLB pitcher ever.
To get involved with Original Grain, visit originalgrain.com.
Use code 'legos' for a special deal on Original Grain watches.
Follow Nate Lagos on Twitter at @NateLagos.
Nate may be available for site consulting.
Nate's marketing business is highly regarded.
Visit firmatcommerce.com to book a demo and optimize your customer journey.
Follow Nate Lagos for more insights and updates.
Original Grain watches make great gifts and have an incredible unboxing experience.

Chapters

00:00 Introduction and Background
01:42 Getting into Paid Acquisition
03:05 Baseball Career
04:21 The Difficulty of Hitting a Major League Pitch
05:22 Building a Foundation in Marketing
08:19 The Importance of Practical Experience
09:17 Understanding Business Metrics
10:58 Exciting Trends in the Marketing Industry
11:54 Conversion Rate Optimization (CRO)
13:24 Black Friday and Cyber Monday Promotions
16:37 Gifting Strategy
18:56 YouTube as an Acquisition Channel
19:41 Creative Process for YouTube Ads
23:17 Leveling Up the Creative
26:03 Retail Presence and Focus on Online Sales
27:36 Facebook Campaign Structure
29:54 Exploring Over-the-Air or Linear TV
32:20 Firmat 5 Questions
34:36 Best MLB pitcher ever
35:05 Getting involved with Original Grain
35:30 Where to buy Original Grain watches
35:54 Nate's Twitter handle and site consulting
36:22 Nate's marketing business
36:31 Podcast brought to you by firmatcommerce.com
37:02 Book a demo with firmatcommerce.com
37:10 Follow Nate Lagos
37:36 Original Grain watches and closing remarks