Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making

Email Einstein Ingenious eCommerce Email Marketing by Flowium

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.

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You’ll Learn

• The top factor hurting your deliverability and hindering your reach
• The must-have flows you can’t afford to overlook
• The silent threat affecting your campaign tracking numbers
• The one seemingly insignificant detail that could be stalling your list growth
• The top spam-trigger words you should never use in your emails
• How to segment your Abandoned Cart Flow
• The difference between Abandoned Cart and Checkout Abandonment
• One simple technique to help boost your deliverability
• How many fonts you should use in your emails
• Things to consider for your emails when you undergo a rebrand
• How many segments are too many
• How to format your text for better conversion
  

Resources Mentioned in This Episode

• #176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1Y
• How to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8
• How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaigns
• Must Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/
• The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/
• The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/
• Litmus: Email Marketing Platform
• Email on Acid - Email Pre-Deployment Checklist
• Grammarly: Free AI Writing Assistance
• ChatGPT
• Klaviyo First Name Tag: How to Personalize Emails with the Dynamic Tag (aka Klaviyo Fallback Value)

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