Dominic Thurbon: 10 lessons on how to create value, stand out in a crowd and become the obvious choice

Elevate: The Official Podcast of Elite Agent Magazine

In today’s episode of the Elevate podcast, hosted by Samantha McLean, Dominic reveals how reframing the line between experience and baggage, or shaking the weight of legacy practices, can redefine success for real estate professionals.

With a rich background in corporate strategy and behaviour change, Dominic also shares how viewing past experiences through a new lens can propel you forward and why focusing on behaviour change can help you make the most of new technologies and achieve lasting business and personal growth.

Dominic also zeros in on marketing strategies that help businesses stand out, the critical role of AI in transforming the industry, and why understanding client problems at a deeper level is more crucial than ever.

Dominic and Sam also offer a sneak peek into the learnings he’ll share at Elite Retreat next month, why the most important battle in business is not with your competitor and the genius move he’s most proud of.

“You can only imitate your way to good. To get to excellent, you need creativity and innovation.” – DOMINIC THURBON

10 things you’ll learn in this episode:

1. Why solving customers’ highest-order problems is key to mattering.
Timestamp: 10-minutes.

2. The two common mistakes preventing businesses from mattering to customers.
Timestamp: 13-minutes.

3. The fine line between experience and baggage in business.
Timestamp: 16-minutes.

4. How AI is a general-purpose technology that’s here to stay.
Timestamp: 19-minutes

5. The surprising truth about where companies are investing their AI budgets.
Timestamp: 24-minutes.

6. Why unlocking AI’s value is more of a people challenge than a tech challenge.
Timestamp: 25-minutes.

7. The reason success leaves clues but doesn’t guarantee future success.
Timestamp: 27-minutes.

8. What to expect from Dominic’s presentations at Elite Retreat.
Timestamp: 28-minutes.

9. The genius move Dominic missed and the one he’s most proud of.
Timestamp: 32-minutes.

10. The most important battle in business (hint: it’s not with your competitors).
Timestamp: 38-minutes.

LINKS

Connect with Dominic Thurbon
Dominic will speak at Elite Retreat in August. Go on the waiting list at EliteRetreat.com.au
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
Flip: How to Survive and Thrive by Turning Your Business on Its Head

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