Find Your Perfect Client: The Power of an Ideal Client Avatar
Manage episode 407147889 series 3558245
Creating a clear understanding of your target market is crucial for effective marketing so marketers segment by demographics, geography, age, etc. But defining a profile of your ideal client can hyper-focus your marketing. On this Elementality, Abby and Grant Botma of Stewardship Financial look at why there are benefits to creating an “ideal client avatar.”
191 episodes