#27 Game changer! The loss of comprehension of cursive—what it means to church communicators and what to do about it

Effective Church Communications Podcast by Yvon Prehn

This topic is incredibly important for you to understand before you do ANY more outreach advertising, encouragement, or communications creation of any kind if you want the maximum number of people in your church and community to be able to read them.

The reason for my urgent message is the realization that many people today cannot read cursive writing and that includes ALL the wonderful script fonts we like to use so much in our designs for church communications. That includes the group of templates I had ready to send out to you that I need to update. (Sigh.)

This is not a happy post for me to write. I don't like change any more than the average person and to have to change something as basic and natural to me as writing cursive and using wonderful script fonts in communication design just seems like a bit much to deal with.

When I am feeling grumpy like this I remind myself that the communication I do isn't about me, but about a world that needs Jesus and NOTHING should be too much to do, little or big if it can help us reach them. So I slap myself, ask for forgiveness and create a podcast, blog, and video about it.

First I'll give you a little background on how I became aware of the loss of the ability to read cursive and then some very practical steps on what to do about it. Please go to the link here on the Effective Church Communications website for a printed version of this podcast and for the link to the video I did illustrating how you can make changes in response: https://wp.me/pDky9-9BJ

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