699 | Cognitive Bias in Marketing w/ Garrett Sussman

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Contenu fourni par Erin Sparks. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Erin Sparks ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

3M ago 42:37

MP3•Maison d'episode

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess how SEOs can implement a content strategy that addresses the various cognitive biases. Learn why the strength of a brand will contribute to user bias across the SERP and how even Google shows bias in brands. Communication is king in marketing, learn how to best connect to your audience past a wall of bias this week on the EDGE of the Web!

Key Segments:

[00:03:53] Reintroducing Garrett Sussman

[00:04:57] What are AI Overviews on the SERP?

[00:07:37] Understanding Consumer Intent

[00:11:01] Garrett’s Cognitive Bias Concepts

[00:13:11] EDGE of the Web Title Sponsor: Site Strategics

[00:23:25] Serving Consumer Bias

[00:27:00] EDGE of The Web Sponsor: Wix

[00:32:24] Can You See Bias Through Analytics?

[00:39:31] Final Thought From Garrett

785 episodes

#Business #Marketing #Tech News #Searchengineoptimization #Socialmedia #Erin Sparks #News #Digital Marketing #Tech #SEO #Industries #DigitalMarketer #SEM