#80: Helping Farmlands Underground: The Advancement Of Soil Carbon Measuring

Earthlings 2.0 Podcast

Hello Earthlings! This week, we're exploring the critical role of soil carbon measurement in combating climate change with Tom Sadan, Senior Business Development Consultant at Agricarbon, a company pioneering the field of soil carbon measurement and restoration. By utilizing advanced robotics, Agricarbon conducts large-scale soil carbon audits that support regenerative farming and carbon sequestration efforts.

Soil, often called a "hidden hero" in the fight against climate change, is a massive carbon sink capable of sequestering billions of tons of CO2. However, its benefits remain elusive, buried below ground, making accurate measurement and verification a challenge—until now. In this conversation, Tom highlights the growing financial incentives, with carbon credits that could be reach up to $100 per tonne, making regenerative farming a profitable option.

Key Points

• Scalable Soil Carbon Measurement: How Agricarbon's streamlined lab process is transforming soil testing efficiency, enabling farmers to adopt regenerative practices faster.
• Financial Incentives for Farmers: Exploring the growing profitability of carbon credits, now reaching up to $100 per tonne, and how it motivates farmers to sequester more carbon.
• Regenerative Agriculture's Climate Role: How soil, as a key carbon sink, is emerging as a natural solution to climate change, often outperforming engineered alternatives like direct air capture.
• Carbon Markets on the Rise: The expanding ecosystem of carbon credits and how farmers can capitalize on increasing demand to boost revenue while improving soil health.

Voices on The Show:

• Tom Sadan, Senior Business Development Consultant at Agricarbon
• LinkedIn

• Lisa Ann Pinkerton, Earthlings 2.0 Host, CEO of Technica Communications, and Founder of Women in Cleantech and Sustainability
• LinkedIn: Lisa Ann Pinkerton
• X - Lisa Ann Pinkerton
• Instagram - @LisiAnni
• Technica Communications
• Women in Cleantech and Sustainability

Web Resources:

https://www.agricarbon.co.uk/

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