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Unpacking the NarcisStory. The Key to Unlocking Gen Z Talent
Manage episode 356604300 series 3299109
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Are you ready to hire the best and brightest talent from Gen Z?
In today's episode, we're diving into the concept of the NarcisStory and what it means for businesses hiring Gen Z’rs.
We Are a Brand
“Since we were kids, Gen Z has had personal brands…We've already had our own brand or what I call the “NarcisStory” by the time that you hire us. So, this presents a really big challenge for employers who don't recognize that Gen Z is not just an employee, we're actually a brand.” --- Hannah Williams
When it comes to job hunting, Gen Z is not just looking for a paycheck. They are looking for a company that aligns with their brand, image, and online presence.
They've been building their own personal brands.
This is something that every CEO, HR executive, and business owner needs to understand in order to attract, recruit, retain, and engage Gen Z talent.
And if you want to unlock the potential of Gen Z, the book, "A Leader's Guide to Unlocking Gen Z." is something you might want to check out on. It is written from a Gen Zer's perspective and covers 30 essential concepts for successful Gen Z hiring.
Be Part of the Naciss Story
“Human beings are continually on a quest for a meaningful life, and Gen Z is no exception.” --- Hannah Williams
Gen Z’rs consider how well the company aligns with their personal brand and are seeking their purpose and meaning in their work.
And this where the "NarcisStory" comes in. NarcisStory is defined as
The reputation of a person amplified by their interests, activities, and the associations they want to be defined by.
Some Gen Z’rs may not even realize they're doing it, but they're building their reputation through social media, fashion choices, and more.
In other words, it's the choices Gen Z’rs make based on how they want to be portrayed to their followers.
It’s crucial to understand the "NarcisStory" in order to retain and what made them tick, because if you don't, you'll be missing out on the best and brightest from Gen Z.
Redrawing the Lines of Success
“We are pioneering this new way of living, this new future…” --- Hannah Williams
The concept of NarcisStory is so integral to Gen Z.
Work for Gen Z is an extension of identity.
The NarcisStory exists because Gen Z’rs have been given an incredible opportunity to create and pave our own pathways from a very early age.
We take immense pride in sharing where we work and the purpose behind our daily responsibilities.
In the past, the American dream was all about getting a good job, owning a home, and raising a family. But for Gen Z, the dream is something different entirely.
From college degrees to online businesses, Gen Z is rewriting the rules of success. And in the process, they've created their own unique story,
It's a reflection of how Gen Z’rs are living their lives.
Not content to simply punch a clock and collect a paycheck, but to make a real impact on the world.
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Book: A Leader's Guide to Unlocking Gen Z.
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