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Revenue Operations: How the Top 1% Develop Talent - With Stephen Diorio
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Today we talk to Stephen Diorio, Executive Vice President Growth Strategy at Green Thread, Managing Director at The Revenue Enablement Institute and Author "Revenue Operations" with profound expertise in revenue enablement and operations. This engaging discussion explores Stephen’s background, the evolving nature of job roles in the tech industry, and the increasing importance of digital skills and data-driven decision making.
We cover the transformation from traditional sales models to modern data-centric approaches, emphasizing the interdisciplinary nature of growth and the need for a holistic understanding of marketing, sales, finance, and analytics.
Stephen outlines the foundation of a successful revenue operations strategy, stressing the importance of understanding the 'math of growth' and designing efficient commercial models.
The episode provides insight into how both small and large companies can leverage these concepts to stay competitive in the rapidly changing tech landscape.
00:00 Introduction
00:47 Stephen’s Diverse Background and Revenue Enablement
02:01 Evolution of Sales and Marketing
04:26 The Digital Transformation of Sales
10:30 The Changing Job Market and Skill Requirements
13:10 Revenue Operations and Organizational Structure
24:44 The Importance of Commercial Architecture
35:11 Talent Acquisition and Development
41:19 Conclusion and Final Thoughts
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