114. Fanocracy In Business - A New Era For Brand Loyalty with David Meerman Scott

Doing Customer Experience Right‬ with Stacy Sherman

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1y ago 31:32

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How does the concept of "Fanocracy" redefine the way businesses approach their customer engagement strategies?

Stacy Sherman and David Meerman Scott dive deep into “Fanocracy” - turning fans into customers and customers into vocal fans. They explore why tapping into passionate communities is crucial for today’s businesses in the digital age. And, explain the science behind our innate desire to be part of something bigger and how companies can ethically tap into this dynamic.

Whether your business deals in products or services, you’ll gain strategies to cultivate authentic superfans eager to champion your brand.

Learn more: DoingCXRight.com. Access our FREE Customer Experience Audit Tool by clicking here: https://forms.gle/DT42KrMGuHz9wojP7

Grow as a CX Professional with our numerous Resources: https://doingcxright.com/resources/

Book a time directly with Stacy: https://bookings.doingcxright.com/#/30minuteswithstacy

167 episodes

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