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Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
Manage episode 449153576 series 2977662
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Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.
00:55 The Importance of Profit-Focused Advertising
01:36 Marketing Funnels and Advertising Strategies
02:13 Challenges and Metrics in Digital Advertising
03:55 Brand Awareness vs. Performance Marketing
08:44 Effective Advertising Platforms
09:44 Tracking and Reporting in Advertising
13:46 Evaluating Clients and Offers
22:06 Building a Strong Agency Culture
29:49 Leadership and Team Management
Connect with Hal:
• Linkedin: https://www.linkedin.com/in/hal-smith-hstreet/
• The book Hal mentioned: Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization - Dave Logan, John King, and Halee Fischer-Wright
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
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