Ep. 24 feat. Lifestyle International: From Rap Dreams to Fashion Kings - The Unexpected Journey of Building a Clothing Empire

Do It 4 The Love Podcast

In Episode 24 of the ‘Do It 4 The Love’ Podcast, hosts Cell Spitfire and Buddy Davis sit down with Jerome Green and Britte Robinson, the dynamic duo behind Lifestyle International. This episode dives deep into how what started as a music production company unexpectedly transformed into a thriving clothing brand that has caught the attention of the fashion world.

Jerome and Britte, who once focused on making beats and performing on stage, now find themselves at the helm of Lifestyle International—a brand that began almost by accident when demand for their logo shirts exploded after a performance in 2014. They share their incredible journey from the recording studio to the fashion runway and discuss the challenges, triumphs, and lessons learned along the way.

Key Discussion Points:

• The Power of Partnership: We explore the importance of partnership in both business and life. From the synergy between Jerome and Britte to the importance of collaboration in building a brand, this episode is a masterclass in teamwork.
• From Beats to Threads: Hear how the duo transitioned from music production to fashion, and how they still manage to balance both passions.
• Challenges of the Fashion Industry: Jerome and Britte reveal the toughest obstacles they've faced while growing Lifestyle International, from sustaining momentum to staying creative.
• Inspiration and Influence: Discover which brands and individuals have inspired their creative journey and how they strive to differentiate themselves from other activewear brands.
• Rapid-Fire Fun: We hit Jerome and Britte with a series of rapid-fire questions that uncover everything from their favorite vacation outfits to whether they'd sell out for a cool $5 million.
• The Future of Lifestyle International: The duo shares their vision for the brand over the next 5-10 years, along with some hidden gems about their process and a special inspirational message for aspiring entrepreneurs.

This episode is a must-watch for anyone interested in fashion, entrepreneurship, or the power of accidental success. Whether you're a fan of Lifestyle International or just curious about how a simple idea can grow into something much bigger, this conversation is sure to inspire.

Make sure to tune in, subscribe, and leave us your thoughts in the comments!

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