Episode 260: Connecting Engagement, Data and Revenue in Sports with Ed Birchall, Founder & CEO of Sobirho, London, UK

Disruptive CEO Nation

Ed Birchall, the founder of Sobirho, brings a wealth of experience from his professional rugby career and roles in finance and technology to revolutionize fan engagement in the sports industry. He passionately believes that Sobirho's data-driven AI technology is crucial for delivering hyper-personalized interactions and maximizing revenues.

I met Ed while I was speaking at SEICon (Sports, Entertainment and Innovation Conference) and was impressed not only by his ease and knowledge of intelligently using data to drive financial performance but his passion for keeping minor league sporting teams from soccer and cricket to baseball and football alive and relevant in their communities. He emphasizes that understanding fan behavior and preferences is key to driving revenue and fostering deeper connections between teams and their towns.

Highlights of our conversation noted:

- Sobirho’s start-up story and why it is a personal mission.

- Why a focus on hyper-personalized fan and player engagement is critical for the livelihood of a team.

- How teams can increase revenue harnessing data-driven AI technology.

- How Sobirho aims to empower disadvantaged individuals in the data-driven AI industry, particularly women in technology.

- The importance of bridging the gap between big-budget teams and grassroots organizations.

- How Ed envisions Sobirho as the future on-ramp for helping sports teams manage data, organization, and operations with cutting-edge technology and innovations.

Ed Birchall, is a former professional rugby player and the visionary CEO of the Sporttech firm Sobirho. Ed leads this London-based AI startup with the goal to transform the sports industry by offering hyper-personalized experiences for fans, athletes, and sponsors, while improving operational efficiencies and profits worldwide. Leveraging his background in financial services and roles at leading tech companies, Ed's expertise in process improvement and technology utilization helped generate substantial revenue, including a $150 million increase at CAPCO financial services.

Inspired by his athletic experience and belief in AI's transformative power, Ed founded Sobirho to optimize sports engagements through real-time analytics and personalized content, enhancing user engagement and athletic performance. Under his leadership, Sobirho has become a pioneering force in the Sportech industry, delivering innovative solutions that redefine the sports ecosystem and cementing Ed's reputation as a tech innovator across finance, sport, and manufacturing sectors.

Connect with Ed:

Website: https://www.sobirho.com/

LinkedIn: https://www.linkedin.com/in/edbirchall/

Connect with Allison:

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LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

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