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GA Universal Data migration with Erika Austin / ep279

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Manage episode 409428127 series 1270389
Contenu fourni par Cinthia Pacheco. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Cinthia Pacheco ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration

What You'll Learn in This Episode:

  • Universal Analytics is being retired, and users need to transition to GA4.

  • It is important to back up Universal Analytics data to ensure it can be referenced in the future.

  • Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.

  • Baseline reports that should be downloaded include traffic, conversions, and revenue data.

Resources Mentioned:

More about Erika Austin:

I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.

https://erikaaustin.com/

Website Links:

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan

More information about the podcast and Digital Bloom IQ:

https://digitalbloomiq.com/podcast

https://www.instagram.com/digitalbloomiq/

https://twitter.com/digitalbloomiq

https://facebook.com/digitalbloomiq

https://www.linkedin.com/in/cinthia-pacheco/

Voice Over, Mixing and Mastering Credits:

L. Connor Voice - LConnorvoice@gmail.com

Lconnorvoice.com

Music Credits:

Music: Kawaii! - Bad Snacks

Support by RFM - NCM: https://bit.ly/3f1GFyN

  continue reading

304 episodes

Artwork
iconPartager
 
Manage episode 409428127 series 1270389
Contenu fourni par Cinthia Pacheco. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Cinthia Pacheco ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration

What You'll Learn in This Episode:

  • Universal Analytics is being retired, and users need to transition to GA4.

  • It is important to back up Universal Analytics data to ensure it can be referenced in the future.

  • Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.

  • Baseline reports that should be downloaded include traffic, conversions, and revenue data.

Resources Mentioned:

More about Erika Austin:

I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.

https://erikaaustin.com/

Website Links:

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan

More information about the podcast and Digital Bloom IQ:

https://digitalbloomiq.com/podcast

https://www.instagram.com/digitalbloomiq/

https://twitter.com/digitalbloomiq

https://facebook.com/digitalbloomiq

https://www.linkedin.com/in/cinthia-pacheco/

Voice Over, Mixing and Mastering Credits:

L. Connor Voice - LConnorvoice@gmail.com

Lconnorvoice.com

Music Credits:

Music: Kawaii! - Bad Snacks

Support by RFM - NCM: https://bit.ly/3f1GFyN

  continue reading

304 episodes

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