040: The #1 Thing You Should Do In Your Business Before 2025

Digital Product Mama

Welcome back to the Digital Product Mama podcast!

We are thrilled to kick off season 2 of the Digital Product Mama podcast with a brand new name and an exciting new direction! Formerly known as the Course Creation Mama podcast, we’re expanding our horizons to bring you the best tips and strategies for all kinds of small ticket digital products.

In this episode, we are discussing the top strategy you should implement before the end of 2024 to make a significant impact on your online business. Reflecting on market shifts, Lindsay discusses the growing trend towards smaller ticket offers and provides actionable insights on how you can leverage this trend to boost your income.

In this episode, we’ll discuss:

1. Market Shift to Smaller Ticket Offers:

- Overview of the shift from large, multi-module courses to smaller, more affordable digital products.

- Benefits of smaller ticket offers, including faster creation times and the ability to sell on autopilot.

2. Examples of Smaller Ticket Offers:

- Detailed examples like templates, printable guides, playbooks, educational printables, checklists, and more.

- Specific niches and ideas to get your creative juices flowing.

3. Creating and Selling Digital Products:

- Tips on using Canva for creating digital products and important guidelines to follow.

- Platforms like Flodesk and strategies for setting up funnels and selling through Instagram Reels.

4. Lindsay’s Summer Experiment:

- Insights from Lindsay’s summer project where she started a new business from scratch to test the viability of selling smaller ticket offers.

- Sneak peek into her Hey Digital Product Playbook, coming soon with a step-by-step guide on creating and selling digital products.

Resources Mentioned:

- Instagram Highlights: Check out Lindsay’s Instagram highlights for digital product ideas by niche. @LindsayBowden

- List of 100 Digital Product Ideas: Download the printable PDF at lindsaybowden.com/list

- Canva Terms of Use: Click here to read through the terms to ensure compliance when creating digital products.

- Hey Digital Product Playbook Waitlist: Sign up to be the first to know when it launches and receive exclusive discounts and bonuses. lindsaybowden.com/waitlist

Connect with Lindsay:

- Follow Lindsay on Instagram: @LindsayBowden

- Visit her website: lindsaybowden.com

- Join the waitlist for the Hey Digital Product Playbook: lindsaybowden.com/waitlist

We are so excited for all the incredible content planned for this season. Stay tuned for more insights, interviews, and practical tips to help you succeed in the digital product world. See you next week!