))
This Expert Storyteller Believes Manipulation is Good... with Matthew Dicks
Manage episode 445411001 series 3543566
Contenu fourni par Jeffro. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jeffro ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Summary
In this episode, Matthew Dix, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating storytelling into marketing, and the measurement of storytelling impact.
Takeaways
- Storytelling has a significant impact on the brain chemistry of the listener, leading to improved cognition, empathy, and positive feelings.
- Manipulation in storytelling is not inherently negative and is a fundamental aspect of communication, used to influence perception and understanding.
- Effective storytelling involves conveying change over time, creating emotional connections, and leveraging authentic stories from customers and employees.
- Consistent and strategic storytelling efforts contribute to building trust, empathy, and positive associations with a brand, ultimately influencing customer behavior and decision-making.
- Measuring the impact of storytelling in business is challenging, but storytelling serves as a long-term investment in building brand perception and customer relationships.
Chapters
00:00 The Power of Storytelling in Digital Marketing
03:47 The Ethical Considerations of Manipulation in Storytelling
07:10 Practical Steps for Integrating Storytelling into Marketing
Links
Free Website Evaluation: FroBro.com/Dominate
46 episodes
Partager
